CRM For Sales
CRM systems have traditionally been used by sales teams to give them knowledge and insights into customers that can help improve their decision-making.
Because all the information is easily stored and accessible, your sales team can concentrate on what they do best: selling.
Since the new account owner has all the necessary information available at the touch of a button, lengthy handovers will no longer be necessary if accounts are transferred.
Sales managers can also track who is meeting their goals and who may need additional support, as well as evaluate the general health of the accounts.
CRM For Marketing
A CRM helps bridge the gap between your sales and marketing teams, finally bringing them in sync with one another.
This could be as simple as understanding the sales pipeline and lead opportunities, which can then serve as the basis for upcoming marketing campaigns.
Timed emails can be sent out to individual customers, informing them of any offers you may be running or if any of their subscriptions need reviewing.
Marketing software can also be integrated and used alongside built-in, marketing-centric features, such as email templates that streamline all marketing processes.
CRM For Customer Service
Your customer service team will be able to clearly see any previous issues with customers and be ready to address these during the interaction.
The efficiency of your customer service team can be improved with built-in SLAs, making sure targets are never missed and progress can be tracked through ticket resolution features.
Your team will also save bags of time by not having to manually upload these interactions, as there are software integrations that will automate this.
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